Why is it important for your business to be online?

Today, many entrepreneurs hear that social media marketing (SMM) is essential for the development of their business. But it is not just knowledge, but a deep understanding and practical application that works in the interests of business.

Below, we will discuss in detail what social media marketing (SMM) is and how it can benefit your business. First of all, if we have an understanding of what social media marketing is.

What is SMM? Social media marketing (SMM) is the use of social media platforms to create a brand and increase sales volume.

As of October 2025, more than 6 billion people worldwide use social media. Consumers around the world spend approximately 6 hours and 38 minutes a day online.

For most adults, this amount accounts for more than 40% of their waking time. This is a clear proof of how important the use of the Internet has become in everyday life.

If this indicator increases even further a year later, it will increase, but not decrease. This is because, according to data, the number of internet users worldwide is increasing by 4-6% per year.

These indicators show that social media marketing (SMM) has a wide range of opportunities to promote the business, increase customers and increase sales.

Now let's look at what results can be achieved with properly conducted social media marketing (SMM):

1. Your business gets more recognition, more customers

Only when you're offline can you be recognized at the street, neighborhood, or district level. By maintaining an active social media page, you can promote your business in the republic, neighboring countries, and even on a global scale.

When more people know about your business, you're more likely to have more customers.

2. Easily connect with your customers

You can easily connect with customers through your social media pages. They will share their thoughts and suggestions with you from social networks. Through open communication, you can identify their needs.

You can improve your product or service by studying customer feedback. This also increases customer satisfaction.

3. Loyalty increases with your customers

Your open communication and listening to your customers are perceived by them as attention. Your customers feel important to you. As a result, a warmer impression of you will be formed.

Such positive emotions increase their loyalty to your business.

4. Advertising opportunities can be expanded while costs can be reduced

Street banners may not be noticed by anyone passing by. Due to smartphones, attention has also decreased to radio and television. On social media, where people spend the most time, just a few pieces of content can make your business famous.

Because people tend to share content they like with their family and friends as well. The cost of posting a video or post on social media is usually much lower than advertising on television and street banners.

5. Increases the competitiveness of your business

Having social media pages also gives you advantages. Your business grows faster than your competitors who only operate offline. In a highly competitive environment, you must frequently remind customers of your business. Social networks are the most convenient tool for this.

How useful can social media marketing be for business in Uzbekistan?

According to the results of a sample survey conducted by the Statistics Agency, in January-August 2026, the share of internet users among the population aged 10 and older was 97.3%.

This figure increased by almost 27 percent compared to 2021. This means that our country also has broad opportunities for using the Internet for business development. Entrepreneurs are only required to have a deep understanding of the necessity of social media marketing and to make effective use of available opportunities.