Proven methods for attracting customers

If your store has recently opened or you have few customers, the following world-tested recommendations can help you:

1. When customers come to the store, having a large selection of products is not enough.
Create a comfortable and cozy atmosphere to leave a positive impression of your store.

For example, arranging products according to daily needs brings convenience to customers.
Pay strict attention to the cleanliness of the store. If possible, add a pleasant scent and quiet background music. Customers will return to your store again and again precisely for such an atmosphere.

2. Whenever possible, set up special corners in the store. For example, a small children's play area, a photo zone, and other useful corners.
In a grocery store, you can also provide the opportunity to taste certain products in special zones.
Customers will take videos and photos for their social media pages here, advertising you themselves.

The famous brand Rituals Cosmetics sets up a special "Tester area" in each of its stores.
In such zones, customers are offered complimentary hand massage services. They can also freely test the brand's products on their hands.
As a result, this brand has reached top positions in global customer satisfaction rankings.
Since customers stay longer in the store and use free services, their likelihood of making a purchase increases several times.

3. Establish multi-channel sales. This means combining offline store operations with online activities on social media.
Customers should not have to visit the store just to learn about your products or get information.
A customer should be able to get acquainted with your products and ask you questions while sitting at home.
It is even better if there is a dedicated employee responsible for social media channels.

Examples of Real Business Experiences Worldwide

In one of the retail stores in Great Britain, implementing 3 measures increased customer satisfaction by 7% and overall sales by 15%. These 3 ways are:

1. Products in the store were rearranged in the correct order;

2. Employee working hours were properly planned to prevent long queues at the cash register;

3. Products in the store were ensured to be always available in stock.

Canada's Sequoia Soaps brand applied a special method to attract customers to new retail outlets.
Instead of just selling products, they introduced the option of having them wrapped as gifts according to the customer's wishes.
Now customers began to come not only to buy items, but also to have special gifts prepared for their loved ones.
As a result, more buyers began coming to the new stores, and customer loyalty was established.

In grocery stores worldwide, the use of modern technology is also yielding effective results.
According to global research by McKinsey, modern consumers, especially young people, want stores to have electronic catalogs.
They prefer to view the catalog online anywhere and then visit the store.

The benefits of this were studied in a large grocery retailer by research from Redpepper Digital.
They replaced weekly discount and new product PDF flyers with an electronic catalog.
This catalog was optimized for mobile devices and could be viewed anywhere with internet access.
As a result, views of the retailer's web page increased by 84%. This helped increase customer traffic in newly opened branches.

Brick Marketing Agency decided to provide additional value to customers to boost sales in an electronics store.
They developed analytical pages comparing top gadgets and guides explaining technical specifications in simple language.
As a result, customer reach in the store increased by 210%, and sales figures rose by 35%.

You can also apply these proven, results-yielding methods based on your own business.
When your customers multiply and queues begin to grow longer, you will be able to make quick sales through the ARYFMA POS system.